Brendan MacCabe
CDP Solutions Specialist

Brighton, UK


welcome to my portfolio site!...


Tech

CDP Technology

Powering transformative campaign solutions with cutting-edge customer data platforms for data integration and actionable insights. Skilled in leveraging CDPs to unify customer data, enhance targeting, and drive personalised marketing strategies.

Activating Data

SQL coder and extensive experience in marketing database, lake & warehouse solutions. Driving full potential of customer data for CRM campaign delivery and Tableau builder for transforming complex data sets into clear actionable insights and data stories to inform business decisions.

AI Evolution

Driving innovation with cutting-edge AI tools, continually evolving to drive business intelligence. Citizen data science to apply advanced prediction models, prompt engineering, chatbot builds and image generation for dynamic AI solutions and a productivity step change.


Marketing

CRM Contact Strategy

Boosting engagement, retention and cross-sell through strategic, data-driven CRM initiatives. Ability to technically leverage disparate datasets to power design of optimised contact strategies, advanced targeting and customer journeys for high performing multi-channel campaigning.

Campaign Targeting

Experienced in self-briefed customer segmentation builds, delivering precise segmentation and targeting for high-quality data selection and A/B test routines. Delivery of a range of successful campaign segmentations, gaining buy-in from marketing teams and key stakeholders for project success.

CDP Adoption

Driving marketing success by delivering CDP solutions to marketers, making data accessible through collaborative sharing, seamless integration, and widespread adoption. Facilitating cross-functional teamwork to ensure data-driven strategies are effectively implemented and embraced.


Impact

Hands-On & Technical

Leveraging SQL coding and database expertise to deliver hands-on technical solutions for a range of solutions in the campaign life cycle. Includes audience selection, dashboard builds, insight deep dives, authoring campaign briefs and more, but also a data leader in team and campaign project environments.

Data Leader

Led high performing virtual team of data, reporting, and insight analysts across UK and India to deliver 60 million communications in 2023 and roll out 30+ Tableau solutions to marketing colleagues. CRM data lead for key projects including system migrations, campaign tool reviews and compliance obligations.

CDP Data Activation

Activating Customer Data Platforms by effectively integrating and activating diverse datasets for the creating of unified customer views, acquiring external datasets and observing key protection practices for safe and secure customer data handling.


Ambition

CDP Success

Committed to leveraging Customer Data Platforms to their full potential, ensuring effective integration and activation of data for optimal business impact. A follower of the AI evolution in relation to CDP tech to stay ahead of industry trends.

Growth Roadmap

Dedicated to ongoing professional growth by staying at the forefront of data trends, analytics, CRM & AI advancements. CRM solutions that innovate and stray beyond the norm.

Share & Learn

Recognition for a fast-changing martech landscape of tools and methods, committed to continuous learning and sharing to realise a step change in productivity and performance.


🛄 LinkedIn   ðŸ“§ Email

July 2024